This year, we undertook a major project to refresh our brand and website, ensuring CPSN continues to reflect who we are today and where we are heading. After more than 25 years of supporting the CP community, it was time to take stock, listen deeply, and realign how we present ourselves with the values and priorities of our members. We partnered with strategic marketing agency Harvey to guide this process. Together, we engaged directly with members, families, support workers, and office staff—through workshops, surveys, and community events. These conversations shaped every stage of the project, reminding us that our brand is not just about logos and colours, but about connection, trust, and the lived experiences of our community.
The result is a fresh, modern identity and a website designed to be more accessible and intuitive. The new site makes it easier for people to find information, connect with services, and explore resources. It also reflects our role as both a service provider and a non-profit driven community, with space to highlight stories, amplify voices, and celebrate achievements.
This work wasn’t cosmetic—it was about showing up more clearly and consistently for our community, and ensuring our brand reflects the care, expertise, and commitment we bring every day. With this new foundation in place, CPSN is better positioned to grow, advocate, and continue delivering support that feels personal, relevant, and real.
This isn’t just a new logo or a cleaner [website]. It’s a reflection of who CPSN is today…a trusted, community-led provider, deeply rooted in lived experience, and unwavering in our commitment to people living with Cerebral Palsy and their families. Our website and logo may have changed, but our purpose has not.— Kellie O’Shea, CEO
Behind the logo
At the core of our new logo is a star.
This star symbolises our clients - the beating heart of CPSN.
Every person we support is unique, and we’re here to ensure they have the right team and services around them to live life their way.
Surrounding the star are five connected elements, representing the key supports that help our clients thrive:
- The NDIS
- CPSN’s dedicated Client Liaison Coordinators
- Support Workers
- Family and friends
- Allied health and service partners
Together, these supports form a collaborative, wraparound network - one that works in unison to ensure people with CP get the right support, at the right time.
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CPSN
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